Owning a website is not so challenging these days. Anyone with an intention of having a website can have one — no problem. But, will it function as you expect? Will it perform as fast as your competitor’s website do?
Here comes the fact of having website hosting that is responsive and performs quicker. Visitors prefer spending time on a website that provides immediate responses to any queries. If any of your visitors click on a button but it does not take them to the page, most likely it will piss them off. Either they will bounce out or lose interest in opting in the service that the page might have to offer. Hence, undoubtedly, a responsive website matters. And, in reality, the responsiveness of a web page largely depends on your website hosting service provider.
What is website hosting?
Let us try to understand the concept of website hosting in the simplest way possible. When you own a number of clothes, where do you store them? In a closet, right?
But then you need a space to keep the closet itself, and it surely comes with a price. So, you end up paying rent to store and organize all your belongings. Similarly, all your files, the website code, contents that are uploaded on your website needs a permanent house. It cannot be your local computer because then other users will not be able to get access.
So, how you store all your files while letting the public have access? Well, you get your website hosted. But surely someone has to be generous enough and host your website, and that someone is a server. Just like you post images, videos, or write-ups on social media, you also need to post your website on the internet, and in this case, the server is social media.
So, website hosting is a place or space where all of your website’s data is kept and distributed when someone asks online.
Why a reliable and fast website hosting is necessary?
Now there are many reasons why a website should be hosted. Well, to begin with, without website hosting, the website cannot exist. Besides that, the traffic, speed, the capacity of your content and website- all will be determined by the type of hosting you chose. For example, a smaller business will benefit from a shared host.
On the other hand, businesses that are looking for a cost-effective way, yet do not want to be entirely dedicated can opt for virtual private server hosting. It is more secure than a shared host and can handle traffic very well.
However, if the company has resources to splurge, they should definitely look into dedicated server hosting. From the name, you should be able to guess that this host over full control and tons of security. You are the exclusive holder of this host and domain. So, the power of change is also in your hands.
Besides all these, there are also cloud servers, and other newer types popping up, which we will not lie about, has some serious potential. However, since they are fairly new, it would be wise to stay with the tried and tested servers as of now, unless you like to be an early bird.
Though your viewers who are watching, sharing, updating your content will not know the existence of this invisible website hosting server. It still has several benefits. Depending on the type of server you get, it can be cost-effective, super manageable, great management software for your data, files, audios, and videos. You get the authority to customize your website however you want, and that means control over the bandwidth, the IP address, traffic, and much more.
Although these servers, like any other commodity in the world, is not free from disadvantages. But let us leave them be.
In conclusion : we can only say that your website cannot and will not run smoothly without website hosting. You absolutely need your website hosted to make it available to your audience and to reach a wider consumer base. The better and responsive your website hosting is the better your website’s user-friendliness will be. And everybody knows Google loves a user-friendly website more than anything.
SEO Keyword Research is all about targeting the right words for better and more specific data accumulation. In this vast worldwide web, what is not available to fetch? However, for growing an industry through online marketing, illuminating contents and targeting customers for efficient outputs, it is important to have the insights of the strategically-crafted ‘Know-Hows’ of SEO Keyword Research to escalate the process of Search Engine Optimisation (SEO).
What is SEO Keyword Research?
Keyword Research is an act of getting to know the target market intimately as you have to get inside their head and think on behalf of them. Keyword is the term a user uses to look for something on the internet. It is the user’s queries in a short and tangible form based on which search engines display results.
Depending on the platform, it varies exponentially while increasing or decreasing intricacies.
If you want to perform on search engines, Google SEO Keyword research will help. To advance strategically in social media marketing, you will need Facebook Keywords, LinkedIn Keyword, Instagram Keyword, Twitter Keyword, and etc.
It starts with finalising the topic and going in-depth, asking all sorts of questions that can be associated with that very topic. In other words, upon concluding the topic you need to look up the existing tension that is circulating on the Internet.
But how do you do it? Let us find out.
How to Do Effective Keyword Research for Better Customer Reach?
It is very simple.
Go to the search bar of Google or whichever search engine you prefer and type the topic. Once you finish typing or even when you are on the process of finishing typing, Google will suggest you some terms extending the search bar.
And THOSE are your picks.
Why? It’s because it means a lot of people on the internet have already looked for the solutions of those. That will even allow you to get familiar with the searches related to your topic. (In case you feel confused about which search engine to rely on, oh no worries! Because we are about to introduce you to the tool that is going to make your work Oh-So-Easy.)
You can use free keyword research tools like Keywords Everywhere, Ubersuggest, Google’s Keyword Planner which will assemble all sorts of data regarding your topic from all over the Internet.
Now, in order to ace the SEO Keyword Research, it is better to be a step by niching up the search topic. This means narrowing the attributes of the search so that you can get as much specific details available as possible.
Which is why searching with phrases with have more than 4 words is the key to effective keyword searching as they are low in competition and assemble the right amount of specified information.
While choosing a keyword, it is essential for you to consider what is best for your business. To understand what is best for your business, you have to amalgamate words of high and low volumes altogether.
Look at the Search Engine Result Page and if you find a lot of links on the first page related to your keyword, be sure there won’t be many clicks on yours! So the kick is to target the competitive keywords and eliminate them from the name of your topic or enlarge it to be on top.
Now that you’ve learned all of it, you can even evaluate if your keyword is helping to grow or fading in the background. Tools for optimising Keyword Trends (Google Trends) will help you with all the hits per year.
Why are Suitable Keywords Important?
Keyword is the vehicle through which you connect to your audience. From identifying prospects to rank on Google, keyword research is vital in every step. But, effective keyword searching will not bring results if your website is poorly developed. Therefore, it is essential to hire a distinctive website design and development service.
Need a high-performing website that sells more? You will need a dedicated SEO agency Essex to handle your on-page SEO, off-page SEO, and even technical SEO. And in this case, suitable keywords are important.
Without having niche-targeted keywords, your business won’t have adequate reach and exposure. Besides, you won’t be able to gain the optimal viewer base to sell your products. That being the case, your online marketing will fail entirely without suitable SEO keyword research.
Putting yourself in others’ shoes and thinking from their standpoint is all that strategising keyword research is about. You can look for the tools that have been mentioned here to incorporate them properly. There are also many advanced tools available, even many paid ones. You can use whichever tool is convenient to you. Remember, it is the wordings that are put to play in SEO Keyword Research that starts with keen strategising. So make sure to invest as much time as you can to brainstorm the unique concrete, not the abstract possibilities.
Online marketing relies on several factors. From identifying targeted customers to entertain them with compelling content, narrowing it down is vital. To do so, digital marketing services foster strategic approaches, namely funnel marketing.
Also known as sales funnel, funnel marketing gives you a standard structure to develop your strategy. Besides, it allows you to evaluate performances effectively and identify new marketing scopes.
What is a Digital Marketing Funnel?
Imagine a funnel, the shape of it, and how it gradually becomes narrower towards the end.
Funnel marketing is a series of digital content channels guiding you through different consumer
engagement stages and their integration into the brand.
Now, if you divide the funnel into parts, each of those parts would represent a step of different forms of
consumer behaviour. Funnel marketing is basically how a person decides as the steps increase and the
shape becomes narrower or broader. You can use funnel marketing in terms of purchase, experience, or
also go for a non-linear funnel.
How Does a Funnel Marketing System Work?
When you buy a product, do you purchase it out of the blue?
No, a lot of thought goes behind every purchase you make. Even your most impulsive purchase has
numerous reasons. If, as a marketer, you knew how to tap that thought process, you could make a
better appeal to the consumers as to why they should buy your product. This funnel starts with
awareness and ends with the purchase.
How will a consumer buy your product if they do not know that it exists?
When they are finally AWARE of your product, you generate a lead. This is the step when advertising,
seminars, social media exposure works the most. Once you successfully generate a lead, it is time to
make them INTERESTED in your product.
You now target content through e-mails, newsletters, or intuitive marketing and keep them on the edge
of their seat.
Provide them with enough information so that they can consider and make sound judgments. This is
when you lure them in with sales, offers, product demos, or shopping carts and hone more on their
INTENT to buy the product.
By all these, you are nurturing the consumers’ motivation to make that purchase. Your sales team might
need to step up their game on this stage to make sure consumers make a positive EVALUATION of your
product. Then the final stage would be to BUY.
Now, when you flip the funnel, you will have a customer experience funnel. It starts off narrow with the
consumer REPEATING the purchase. A person might repeat for many reasons, positive or negative. It
could be because he is a hostage to your product or because he is truly loyal. So, you need to figure out
which is the case.
However, if he is LOYAL, you will move to another step in the funnel. It will now be broader, which is
why you need to engage more and put emphasis on developing your relationship with the consumer.
This sweet success will lead the consumer to REFER your product to their friends and family. Some may
even start ADVOCATING for your product on public platforms, which will be the final stage of this
If we put them together, the shorter version would be –
Why is social media marketing crucial for Funnel Marketing?
Social media is now mightier than ever. It has the power to move your business from absolute Zero to
the level you cherish for.
Times are changing, and people are becoming more and more dependent on the internet. So, the lines
between the steps in the funnel are starting to blur. But there is also the non-funnel that does not
necessarily follow any action. For this approach, you need to know if your consumers are loyal and how
they are evaluating your product. Thus social media presence is crucial.
Why is Funnel Marketing Essential?
Digital marketing spins around the netizens. From the plethora of consumers, you need those who are
associated with your products and services. To identify targeted customers and divert them to your
business, nothing works more effectively than a successful digital marketing funnel.
Customers buy a product not right after you put up an enticing ad. Yes, it attracts them to your product
but doesn’t always sell it in the first place. On average, a customer buys your product constantly after
seeing it 6-8 times. Renowned digital marketing agency Essex keeps crafting lucrative visual content with
an aim for higher conversion. Through strategic social media marketing strategy, this interaction is
In addition, the sales funnel puts customer analytics on your table for better planning and
implementation. From systematic monitoring, tracking, and digital marketing channel optimization, you
can target more precisely. Moreover, with the acquired data, your social media content gets more
From overseeing the user data to using it for a successful conversion, digital funnel marketing keeps
your business steady and functional.
As you can tell, this funnel marketing is like the secret way to convince consumers without bombarding
them with blatant, cheesy advertisements and push-sells. The sooner you get a grasp of this concept,
the better you can perform. In that case, a robust social media marketing strategy is necessary. Along
with that, user-friendliness can never be ignored.