What Is Funnel Marketing And How To Grow Your Business With It?
Online marketing relies on several factors. From identifying targeted customers to entertain them with compelling content, narrowing it down is vital. To do so, digital marketing services foster strategic approaches, namely funnel marketing.
Also known as sales funnel, funnel marketing gives you a standard structure to develop your strategy. Besides, it allows you to evaluate performances effectively and identify new marketing scopes.
What is a Digital Marketing Funnel?
Imagine a funnel, the shape of it, and how it gradually becomes narrower towards the end.
Funnel marketing is a series of digital content channels guiding you through different consumer
engagement stages and their integration into the brand.
Now, if you divide the funnel into parts, each of those parts would represent a step of different forms of
consumer behaviour. Funnel marketing is basically how a person decides as the steps increase and the
shape becomes narrower or broader. You can use funnel marketing in terms of purchase, experience, or
also go for a non-linear funnel.
How Does a Funnel Marketing System Work?
When you buy a product, do you purchase it out of the blue?
No, a lot of thought goes behind every purchase you make. Even your most impulsive purchase has
numerous reasons. If, as a marketer, you knew how to tap that thought process, you could make a
better appeal to the consumers as to why they should buy your product. This funnel starts with
awareness and ends with the purchase.
How will a consumer buy your product if they do not know that it exists?
When they are finally AWARE of your product, you generate a lead. This is the step when advertising,
seminars, social media exposure works the most. Once you successfully generate a lead, it is time to
make them INTERESTED in your product.
You now target content through e-mails, newsletters, or intuitive marketing and keep them on the edge
of their seat.
Provide them with enough information so that they can consider and make sound judgments. This is
when you lure them in with sales, offers, product demos, or shopping carts and hone more on their
INTENT to buy the product.
By all these, you are nurturing the consumers’ motivation to make that purchase. Your sales team might
need to step up their game on this stage to make sure consumers make a positive EVALUATION of your
product. Then the final stage would be to BUY.
Now, when you flip the funnel, you will have a customer experience funnel. It starts off narrow with the
consumer REPEATING the purchase. A person might repeat for many reasons, positive or negative. It
could be because he is a hostage to your product or because he is truly loyal. So, you need to figure out
which is the case.
However, if he is LOYAL, you will move to another step in the funnel. It will now be broader, which is
why you need to engage more and put emphasis on developing your relationship with the consumer.
This sweet success will lead the consumer to REFER your product to their friends and family. Some may
even start ADVOCATING for your product on public platforms, which will be the final stage of this
funnel.
If we put them together, the shorter version would be –
- Awareness
- Consideration
- Conversion
- Loyalty
- Advocacy
Why is social media marketing crucial for Funnel Marketing?
Social media is now mightier than ever. It has the power to move your business from absolute Zero to
the level you cherish for.
Times are changing, and people are becoming more and more dependent on the internet. So, the lines
between the steps in the funnel are starting to blur. But there is also the non-funnel that does not
necessarily follow any action. For this approach, you need to know if your consumers are loyal and how
they are evaluating your product. Thus social media presence is crucial.
Why is Funnel Marketing Essential?
Digital marketing spins around the netizens. From the plethora of consumers, you need those who are
associated with your products and services. To identify targeted customers and divert them to your
business, nothing works more effectively than a successful digital marketing funnel.
Customers buy a product not right after you put up an enticing ad. Yes, it attracts them to your product
but doesn’t always sell it in the first place. On average, a customer buys your product constantly after
seeing it 6-8 times. Renowned digital marketing agency Essex keeps crafting lucrative visual content with
an aim for higher conversion. Through strategic social media marketing strategy, this interaction is
ensured.
In addition, the sales funnel puts customer analytics on your table for better planning and
implementation. From systematic monitoring, tracking, and digital marketing channel optimization, you
can target more precisely. Moreover, with the acquired data, your social media content gets more
personalized features.
From overseeing the user data to using it for a successful conversion, digital funnel marketing keeps
your business steady and functional.
Final Thoughts
As you can tell, this funnel marketing is like the secret way to convince consumers without bombarding
them with blatant, cheesy advertisements and push-sells. The sooner you get a grasp of this concept,
the better you can perform. In that case, a robust social media marketing strategy is necessary. Along
with that, user-friendliness can never be ignored.
