LinkedIn is arguably one of the largest professional networking platforms comprising 700 million individuals of the world. LinkedIn can help you grow your business organically if and only if you know how and where to focus. You can craft your business strategies in LinkedIn following some of the tips given below:
A well-optimised Company Page can help your business grow organically. Make sure your page contains Company Logo, Header Photo, Summary Section, Company Information Section, Recent Updates Section, Showcase Pages and Careers Section. Do not overlook your custom URL that includes your name and also helps with search engine results (e.g.http://linkedin.com/in/yourbusiness).
Building a following does not happen overnight especially without Sponsored Ads. Therefore, you start with your employees by making sure they have completed their profiles on LinkedIn and add your company to their Profiles. It’s easier to raise your business in LinkedIn by utilizing your employees’ networks than just starting from scratch.
Ensure your audiences are getting replies of their queries and confusions in the comments section of your posts. Comments help LinkedIn algorithm to determine usefulness of posts shared and keep showing on audiences’ feed. Further, mention people in your posts so their followers find your page in their feed again and again.
Inspire people to follow your page by posting your business Industry related contents particularly focusing on buyer’s journey. It will help networks to identify you as Thought Leader. Study shows, Top Performing Companies are persistent on sharing posts be it weekly or daily. This leads to the next significant part; Content Production that includes a good mix of images, visuals, videos, infographics, posts from the company blog, links to events, webinars, ebooks, case studies and other content.
Hashtags have been instrumental for search since the inception of social media. Research from Hootsuite discovers 3-5 hashtags per post to be ideal. You should hence use relevant hashtags in your posts.
Social sharing buttons and links to your Company Page on your website and other social media platforms help audiences to follow you in multiplatform. Do not forget to incorporate them on all of your blog posts and website content to allow users to quickly share content as updates.
In order to ensure engagement in your business page you can ask questions or indulge people in polls or quizzes and other creative initiations include gifs, emojis or jokes to lighten the conversation and strengthen the relationship; post updates or news related to your business and take in feedback from the users.
We hope these strategies will help you grow your LinkedIn company page organically. Feel free to write us your thoughts on firstname.lastname@example.org.